Post by account_disabled on Jan 8, 2024 7:10:19 GMT
The physical point of sale entered into crisis some time ago after the emergence of electronic commerce. This possibility makes the consumer comfortable not leaving home to buy any type of product. And although the data reflects a tendency to purchase in physical places, where you can see and touch the product, reality leads us to think that digital businesses, without points of sale, are very profitable. The best example has been Inditex . The textile company has countless physical points in our country, but it is an international company and there are countries in which it operates where it does not have this physical presence. This does not mean that your data is bad or worse, but rather the opposite.
The textile giant has registered close to 120 million euros in its 2019 financial year in these countries where its business model is based solely and exclusively on the online format. As reported by Cinco Días, the Phone Number List president of the group, Pablo Isla, presented an initiative in September 2018 whose objective was to " sell worldwide and with all brands ." Two years later they can say that they are about to reach their goal. The first brand to obtain the global web was Zara, in 2018 . A year later, Massimo Dutti, Pull & Bear, Stradivarius, Bershka, Oysho, Zara Home and Uterqüe joined this initiative. Zara was the first brand to obtain a global website on Inditex, while the rest got it a year later. Countries without a physical point come especially from Africa, Oceania and the Caribbean and all their income through the online platform is registered in the company Fashion Retail SA.
On the other hand, the income from online platforms in countries that do have physical points of sale, The company records them by the corresponding subsidiary along with the sales of its stores. Fashion Retail already registered a figure of 118.8 million euros in 2019 , which represents an increase of 52% compared to the previous year . Although it should be noted that 2018 was when Zara's global platform was launched, so the figures are not comparable. From the net profit of the last year, eight million were allocated to the parent company via dividend. These positive data have meant that Inditex has been incorporating this global sales service into all its brands to the point that all its brands now have this possibility. The last to join was Bershka. With these data, Zara has once again consolidated itself as the group's favorite brand , being the one that reaches the largest number of countries in the world.
The textile giant has registered close to 120 million euros in its 2019 financial year in these countries where its business model is based solely and exclusively on the online format. As reported by Cinco Días, the Phone Number List president of the group, Pablo Isla, presented an initiative in September 2018 whose objective was to " sell worldwide and with all brands ." Two years later they can say that they are about to reach their goal. The first brand to obtain the global web was Zara, in 2018 . A year later, Massimo Dutti, Pull & Bear, Stradivarius, Bershka, Oysho, Zara Home and Uterqüe joined this initiative. Zara was the first brand to obtain a global website on Inditex, while the rest got it a year later. Countries without a physical point come especially from Africa, Oceania and the Caribbean and all their income through the online platform is registered in the company Fashion Retail SA.
On the other hand, the income from online platforms in countries that do have physical points of sale, The company records them by the corresponding subsidiary along with the sales of its stores. Fashion Retail already registered a figure of 118.8 million euros in 2019 , which represents an increase of 52% compared to the previous year . Although it should be noted that 2018 was when Zara's global platform was launched, so the figures are not comparable. From the net profit of the last year, eight million were allocated to the parent company via dividend. These positive data have meant that Inditex has been incorporating this global sales service into all its brands to the point that all its brands now have this possibility. The last to join was Bershka. With these data, Zara has once again consolidated itself as the group's favorite brand , being the one that reaches the largest number of countries in the world.